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Research papers

Bringing the TV meters to the Gulf

The paper is divided in seven sections. The first section describes in brief the background of the UAE TV Meter System's implementation, outlining the size and the criteria followed in structuring the panel, as well as the period over which the...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Fady Rizkallah
January 1, 1994
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Citation

Rizkallah, F. (1994a, January 01). Bringing the TV meters to the Gulf. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/bringing-the-tv-meters-to-the-gulf